Buy local, buy from people you know, buy handmade, and give gifts that give back. We practice these principles at Serve Kindness. We celebrate finding like-minded people! This is just what happened when the founder of Generous Goods, Lindsay Browning, reached out to us. Generous Goods, “featuring brands giving back & making an impact,” is an online collection of products and brands all of which give back to good causes. Lindsay and her team created an amazing searchable directory that customers can search either by cause, brand, or product type.
We had the opportunity to ask Lindsay a few questions about Generous Goods, and their second annual virtual pop-up benefiting Bring Change to Mind, in honor of Mental Health Awareness month in May.
What was your for impetus for founding Generous Goods?
I actually came up with the name and the concept for Generous Goods almost a decade ago. Even before “social enterprise” was a well-known phrase, there were brands making the meaningful decision to use business as a force for positive change. This generosity was so impressive and impactful to me, and I always wanted the term generous to feature in our name. I also love the double meaning of “goods” both as consumer items and as little sparks of positive energy making the world a better place.
What makes Generous Goods special and unique?
We’re proud to say there’s no other place where you can find such a substantial, searchable, and well-researched collection consisting entirely of products that give back! Whether you wish to search by cause, product or brand, we have curated our collection so it’s ultra easy to browse, learn, and shop.
Generous Goods is also unique because we do not sell any products. We are a searchable directory and referral source. This has been part of our mission from the beginning, since we do not want to take away from the give back our brands build into their models.
We think our communities are our very best asset. Our community of mission-driven brands, and our community of cause-driven shoppers. Generous Goods exists to connect the two.
Why are you doing a special pop-up for Mental Health Awareness Month?
May is Mental Health Awareness Month, and it’s more important than ever to bring conversations about mental health and wellness to the forefront. Bring Change to Mind (BC2M) is an incredible organization working to break the stigma and discrimination associated with mental health issues. They produce social media campaigns to promote awareness and understanding, and they’ve also developed a unique “mental health club” model that includes education, empowerment, and peer-to-peer support for high school youth. Teenagers, who are already vulnerable to stress and anxiety, have been hit especially hard by the social isolation and malaise that have accompanied the Covid-19 pandemic. Learning early to identify concerns and seek help when needed could dramatically improve their health and happiness as adults.
The Generous Goods + BC2M Virtual Pop-Up is a mini-store featuring products and brands that give back specifically to Bring Change to Mind. It not only introduces our community to the important work they do, but it also gives their faithful supporters a chance to do some fun shopping that helps fund their mission. It’s our favorite kind of win-win. We’re thrilled to feature to Serve Kindness in the Mental Health Pop-Up for May and in our collection of Great Things That Give Back™ all year long!
Shop Serve Kindness + Generous Goods Collection and 20% will be donated to Bring Change to Mind in May
Visit the Generous Goods Virtual Pop-up in support of Bring Change to Mind and meet lots of other like minded brands that give back.
Visit the Bring Change to Mind website and learn more about their important work.